The dark tone of the first shot from the film is a complete juxtaposition to the comedy theme of the film in general. Seeing as the film is a sequel the audience is already aware of the films general theme which means that the trailer does not necessarily need to overtly convey to the audience that it is a comedy, particularly seeing as it is a well known film. The comedy aspect is, however, brought into the trailer shortly after during the family scene (which is also effective at portraying the film as family orientated) as Gru becomes worried that Margo may be involved with a boy.
The Universal and Illumination Entertainment logos are shown relatively early on in the trailer suggesting that a main selling point for the film is the globally well known production companies, this coming second only to the comedy and family aspects of the film. The fact that one of the minions from the film is incorporated into the Illumination Entertainment logo begins to effectively introduce the characters to the viewer while introducing the audience to the production companies. Illumination Entertainment is shown again just before halfway through the trailer suggests that they may be trying to appeal to audiences of their previous popular children's films such as 'Cat in the Hat' emphasizing the family and child friendly aspects of the film.
The location of the trailer appears to be in an (obviously cartoon) ordinary suburban neighborhood, a place in which many families would be familiar with and relate to; this will attract the attention of the parents who would consider the film to be family orientated and therefore suitable for their children to watch. The fact that one of the central characters in the film is a woman will help to attract a female audience who may have previously been uninterested in a film that seems primarily based around made-up weapons and action (despite the comedy overtones). The use of the lipstick tazer as a prop will also attract a female audience as it is something that many, though not all, girls can relate to. There is a distinct lack of actors names throughout the bulk of this trailer with the main focuses being on production companies and release dates, perhaps because the target audience is primarily children and their parents who would most likely be more interested in the content and quality of the film as opposed to who starred in it (particularly as it is a cartoon and no physical actor is ever seen). The submergeable car which then turns into a sort of submarine can be closely linked to the popular childrens film 'Spy Kids' which could be an attempt to appeal to the already existing audience of that film.
The actual title of the film is not displayed until very close to the end of the trailer, this could be because it is a sequel so the main focus could have been more on familiarizing the audience with the characters as opposed to making it blatantly clear what the film was. The reinstatement of Gru as the main character for the film is also reinforced by his presence in the title of the film when it is shown. The names of the well-known actors that are involved in the film are not shown till the very end of the trailer further emphasizing my earlier point that they feel very little need to focus on actors as it is unlikely to gain them a wider audience base.
Overall, I believe that the trailer is very effective in appealing to their target audience of children and also young adults such as myself who take up a significant part of the film's audience. I can't say that this trailer has persuaded me to see the film as I was planning on seeing it already due to my enjoyment of the first film, however, I do feel that it has given me a brief insight into the film's plot and refamiliarised me with the film's characters and also introduced me to new ones.
The Universal and Illumination Entertainment logos are shown relatively early on in the trailer suggesting that a main selling point for the film is the globally well known production companies, this coming second only to the comedy and family aspects of the film. The fact that one of the minions from the film is incorporated into the Illumination Entertainment logo begins to effectively introduce the characters to the viewer while introducing the audience to the production companies. Illumination Entertainment is shown again just before halfway through the trailer suggests that they may be trying to appeal to audiences of their previous popular children's films such as 'Cat in the Hat' emphasizing the family and child friendly aspects of the film.
The location of the trailer appears to be in an (obviously cartoon) ordinary suburban neighborhood, a place in which many families would be familiar with and relate to; this will attract the attention of the parents who would consider the film to be family orientated and therefore suitable for their children to watch. The fact that one of the central characters in the film is a woman will help to attract a female audience who may have previously been uninterested in a film that seems primarily based around made-up weapons and action (despite the comedy overtones). The use of the lipstick tazer as a prop will also attract a female audience as it is something that many, though not all, girls can relate to. There is a distinct lack of actors names throughout the bulk of this trailer with the main focuses being on production companies and release dates, perhaps because the target audience is primarily children and their parents who would most likely be more interested in the content and quality of the film as opposed to who starred in it (particularly as it is a cartoon and no physical actor is ever seen). The submergeable car which then turns into a sort of submarine can be closely linked to the popular childrens film 'Spy Kids' which could be an attempt to appeal to the already existing audience of that film.
The actual title of the film is not displayed until very close to the end of the trailer, this could be because it is a sequel so the main focus could have been more on familiarizing the audience with the characters as opposed to making it blatantly clear what the film was. The reinstatement of Gru as the main character for the film is also reinforced by his presence in the title of the film when it is shown. The names of the well-known actors that are involved in the film are not shown till the very end of the trailer further emphasizing my earlier point that they feel very little need to focus on actors as it is unlikely to gain them a wider audience base.
Overall, I believe that the trailer is very effective in appealing to their target audience of children and also young adults such as myself who take up a significant part of the film's audience. I can't say that this trailer has persuaded me to see the film as I was planning on seeing it already due to my enjoyment of the first film, however, I do feel that it has given me a brief insight into the film's plot and refamiliarised me with the film's characters and also introduced me to new ones.
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