The trailer is very effective at conveying a sense of escape from the very start; the shots showing Katniss leaving District 12 through the barbed wire with Gale's voice providing a short voice over before he is revealed to us as he talks of fleeing the district. This attracts the viewers attention from the very offset as it leads them to wonder why they feel that this escape is necessary. The low angle shot of the Capitol hovercraft starts to explain this need for escape to the viewer as low angle shots are often used to make something or someone appear menacing. The diegetic natural sounds of the birds and the rustling grass create a very natural and calm feeling to the trailer which is particularly effective when teamed with the picturesque natural backdrop which is incorporated into the first scenes of the trailer; this, however, is juxtaposed against what Katniss and Gale are talking about. This starts to convey the tone of resentment against conformity that is evident throughout the film to the audience granting them a better understanding of the film's general overtones. The high-angle shot of Katniss and Gale as the Capitol hovercraft flies over them conveys their vulnerability to the Capitol's mercy to the viewer.
The Lionsgate logo is shown relatively early on in the trailer suggesting that there may be a particular importance of Lionsgate to the audience which may, in turn, attract them to watch the film. The logo blends in well to the next shot of the children of District 12 walking to the reaping as the colours involved in both are very similar. The lighter colours, contrary to their usual effect, create a sense of uniformity which seems quite harsh when compared to the natural soft colours of the nature that surrounded Katniss and Gale just moments before. This helps the audience to understand the regiment and order that is incorporated into these peoples lives and grants them a better understanding of why Gale is so intent on escape.
The complete difference in Effie's accent and costume compared to the occupants of District 12 displays the clear genre of class divide within the movie to the audience, this allows the audience to begin to understand the oppression of the poor by the rich within the film. The shot, reverse-shot used in the scene between Katniss and her sister Prim creates a sense of the importance of relationships of whatever form throughout the film but particularly family in this case; this will appeal to parents who can relate to having a similar kind of closeness with their own child meaning that parents are more likely to be attracted to the film and will bring their children along too. The over the shoulder shot of Effie opening Prim's name during the reaping is particularly effective in conveying the Capitol's importance in the lives of those living in the districts as Effie is the Capitol representative for District 12.
The music played throughout the majority of the trailer is surprisingly mostly serene apart from a few more intense moments; this serene music, however, creates a sense of uneasiness in the viewer as they feel like all is not as it seems, this will then attract them to watch the film as they will want a better understanding of what exactly is going on.
Before any titles are shown in the film the viewer is informed of the fact that the film is based on a successful book, this will interest the audience as they will know that the story is already a success and for those that have already read the book it will evoke an interest into how the book has been adapted onto the big screen. Once the tributes have reached the Capitol the colours in the trailer become much more vibrant and the music tempo increases conveying the hustle and bustle and splendor of the Capitol to the viewers. This will entice viewers who may have been previously uninterested by the natural and uniform colours that had been shown so far in the trailer in District 12.
An emotional side to the story is clearly conveyed when Peeta and Katniss are shown sitting on a window ledge as the music dies down to a much softer sound and the viewer hears Peeta talking of his emotional struggle with the concept of the Hunger Games. The tagline shown towards the end of the trailer ('the games will change everyone') is a sort of cliffhanger as it leaves the audience wondering how and why the games change people and what events take place in order for that to happen; this in turn will attract them to watch the film.
The entire trailer, in fact, is left on a sort of cliffhanger as the viewer is allowed to see the countdown to the start of the games but none of the events that ensue, this will frustrate the viewer meaning that they will want to go watch the film to get answers. The film title is shown very close to the end of the film creating a sense of mystery up to that point and ensuring that the name will be remembered by the viewer as they will not be distracted by the films plot afterwards. The famous line from the film 'may the odds be ever in your favour' being shown above the date when it is shown creates a sense of personal involvement in the viewer as it seems to include them within the adventure of the film.
Overall, I believe that this is a very effective trailer for The Hunger Games as it clearly conveys the overall message and themes of the film. My only problem with it, however, is that it may give away too much information on the film's story perhaps ruining the viewer's experience when they do see the entire film.
The Lionsgate logo is shown relatively early on in the trailer suggesting that there may be a particular importance of Lionsgate to the audience which may, in turn, attract them to watch the film. The logo blends in well to the next shot of the children of District 12 walking to the reaping as the colours involved in both are very similar. The lighter colours, contrary to their usual effect, create a sense of uniformity which seems quite harsh when compared to the natural soft colours of the nature that surrounded Katniss and Gale just moments before. This helps the audience to understand the regiment and order that is incorporated into these peoples lives and grants them a better understanding of why Gale is so intent on escape.
The complete difference in Effie's accent and costume compared to the occupants of District 12 displays the clear genre of class divide within the movie to the audience, this allows the audience to begin to understand the oppression of the poor by the rich within the film. The shot, reverse-shot used in the scene between Katniss and her sister Prim creates a sense of the importance of relationships of whatever form throughout the film but particularly family in this case; this will appeal to parents who can relate to having a similar kind of closeness with their own child meaning that parents are more likely to be attracted to the film and will bring their children along too. The over the shoulder shot of Effie opening Prim's name during the reaping is particularly effective in conveying the Capitol's importance in the lives of those living in the districts as Effie is the Capitol representative for District 12.
The music played throughout the majority of the trailer is surprisingly mostly serene apart from a few more intense moments; this serene music, however, creates a sense of uneasiness in the viewer as they feel like all is not as it seems, this will then attract them to watch the film as they will want a better understanding of what exactly is going on.
Before any titles are shown in the film the viewer is informed of the fact that the film is based on a successful book, this will interest the audience as they will know that the story is already a success and for those that have already read the book it will evoke an interest into how the book has been adapted onto the big screen. Once the tributes have reached the Capitol the colours in the trailer become much more vibrant and the music tempo increases conveying the hustle and bustle and splendor of the Capitol to the viewers. This will entice viewers who may have been previously uninterested by the natural and uniform colours that had been shown so far in the trailer in District 12.
An emotional side to the story is clearly conveyed when Peeta and Katniss are shown sitting on a window ledge as the music dies down to a much softer sound and the viewer hears Peeta talking of his emotional struggle with the concept of the Hunger Games. The tagline shown towards the end of the trailer ('the games will change everyone') is a sort of cliffhanger as it leaves the audience wondering how and why the games change people and what events take place in order for that to happen; this in turn will attract them to watch the film.
The entire trailer, in fact, is left on a sort of cliffhanger as the viewer is allowed to see the countdown to the start of the games but none of the events that ensue, this will frustrate the viewer meaning that they will want to go watch the film to get answers. The film title is shown very close to the end of the film creating a sense of mystery up to that point and ensuring that the name will be remembered by the viewer as they will not be distracted by the films plot afterwards. The famous line from the film 'may the odds be ever in your favour' being shown above the date when it is shown creates a sense of personal involvement in the viewer as it seems to include them within the adventure of the film.
Overall, I believe that this is a very effective trailer for The Hunger Games as it clearly conveys the overall message and themes of the film. My only problem with it, however, is that it may give away too much information on the film's story perhaps ruining the viewer's experience when they do see the entire film.
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